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M&G Investments calls pitch for pounds 2m account.(Brief article)
The fund manager M&G Investments is reviewing its pounds 2 million creative account after five years with Harrison Troughton Wunderman.
M&G plans to talk to a mixture of advertising and direct marketing agencies about the account and has appointed Agency Insight to conduct the review.
HTW has been invited to repitch for the business.
M&G's former marketing services director John Goddard hired HTW in 2001.
The agency's first task was to sell M&G's ISAs.
The agency produced a series of long-copy ads explaining why people should take out M&G ISA products. The ads scooped three golds at the 2002 Direct Marketing Awards.
The agency also developed a print campaign featuring illustrations of Hattie Jacques and Leonard Rossiter to promote its Recovery and Dividend ...
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