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OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best Overall Execution at this year's Campaign Direct Awards.
As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast.
The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. 'Bench' won top honours.
Harrison Troughton Wunderman won the most awards of this year's entrants - five silvers, including one for Best ...