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Merged ntl/Virgin to review roster shops.(Virgin Mobile roster includes Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
Rainey Kelly Campbell Roalfe/Y&R, Rapier and Manning Gottlieb OMD on alert after pounds 962m merger goes through.
The new company created from the pounds 962 million merger of ntl and Virgin Mobile is preparing to review its roster of agencies.
The two businesses, which will be merged under the Virgin brand name, confirmed this week that agency talks were on the agenda.
A spokesman for ntl/Virgin Mobile said: 'A vigorous, objective evaluation process will take place to ensure the company has the agencies it needs to ensure consumers reap the full benefit of the merger.'
Agencies on ntl's roster include Rapier, AKQA, Kinetic Worldwide and WWAV Rapp Collins, while the Virgin Mobile roster includes Rainey Kelly Campbell Roalfe/Y&R, Manning Gottlieb OMD and 141 Worldwide.
RKCR/Y&R, which has held the Virgin Mobile account since 1999, recently won BT's business-to-business account, which is a direct competitor to ntl. This is likely to reduce the agency's ...
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