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Media: Lifeline - The Indy.(Independent Newspapers PLC)

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| March 31, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Excellent ad revenue growth has not been enough to make the Independent titles profitable.

1994: Control of Newspaper Publishing, the publisher of The Independent and The Independent on Sunday, passes to Mirror Group and the Irish Independent Newspaper Group, controlled by the Heinz-boss-turned-media-tycoon Tony O'Reilly (pictured).

1998: Having lost faith in its ability to turn around performance on the titles, which had been losing money for a decade, the Mirror Group sells complete control to O'Reilly for pounds 30 million. Simon Kelner is appointed editor of the daily title. A former sports journalist and editor of The Mail on Sunday's supplement Night …

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