Guardian restructures to increase revenues.(Brief article)

Guardian Newspapers is restructuring into four divisions in a bid to maximise revenues beyond display advertising.

The core activities of The Guardian, The Observer and Guardian Unlimited, as well as human resources and marketing, will sit in a new division called Guardian Content.

Other divisions created are Guardian Recruitment Solutions, Guardian Professional and GNL Enterprises.

Guardian Newspapers is seeking a head for the Enterprises division, which will maximise revenues from syndication, Guardian Weekly, Guardian Films, Guardian Books and Money Observer.

Helen Bird, the general manager of Guardian Recruitment, will become the …