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Pitchmen on the High Banks.(Column)
Byline: Rich Ceppos
America's two biggest sports staged their super bowls in the month of February, and we have a winner. NASCAR vs. the NFL. The Daytona 500 vs. the pigskin classic. But not the game. Not the race. The ads.
Everyone knows half the reason for watching the Super Bowl is the ads. Now you can say the same about the Daytona 500. Before the tire smoke, debris cloud and driver animosity had settled from the big race, one thing was clear: Look out, NFL.
Why? Because this year's Super Bowl ads were a disappointment. The ads during the Daytona 500, by comparison, killed.
Most of them-and there were many-humorously wove drivers' personalities, quirks, over-competitiveness and willingness to make fun of themselves together with the products that directly support the sport.
Take the one in which Team Chevy drivers Jeff Gordon, Dale Earnhardt Jr., Jimmie Johnson and Tony Stewart sat in a restaurant toasting each other's accomplishments. At "Cheers!'' each pours his glass on his head, winner's circle-style.
In a Home Depot spot, Stewart discovers the bigger the remodeling project he completes on his home, the better ...
- Daytona 500 qualifying avoids Super Bowl conflict
- News wire article from: AP Online August 28, 2009 700+ words
...next season's Daytona 500 will be held...same day as the Super Bowl. The top two spots...conflicts with the Super Bowl on Feb. 7 in Miami...tripleheader at Daytona on Feb. 6 that...opening ARCA race. Daytona International Speedway...surrounding the Super Bowl the ...
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- Press release article from: PR Newswire April 4, 2005 700+ words
...with a Cablecam camera suspension system to provide live, high-definition images during NASCAR's Daytona 500 race and this year's Super Bowl. "Because the quality of HD images is so high, the stabilization aspect of any aerial system is...
- AT "THE SPORTING NEWS," DAYTONA IS A SECOND "SUPER BOWL.".(Brief Article)
- Newspaper article from: Media Industry Newsletter February 20, 2006 700+ words
...that previews of the 2006 NASCAR season (which began with the Daytona 500) and baseball's spring training made the February 24...120- year history. "We distributed thousands of copies at Daytona," he says. "This is big for our readers and advertisers...
- The Nielsen Company's 2008 Guide to the Super Bowl.
- Press release article from: PR Newswire January 24, 2008 700+ words
...IN., home of Super Bowl XLI champions...4%, Orlando-Daytona Beach, while Chicago...with the largest Super Bowl audiences (see...2. Orlando-Daytona Bch 50.4% 3...watched the 2007 Super Bowl the most (41...
- Olympics, Super Bowl Offer Advertisers Appealing Choices.
- Newspaper article from: The Dallas Morning News (Dallas, Texas) (via Knight-Ridder/Tribune Business News) January 31, 2002 700+ words
...In addition to the Olympics and Super Bowl, the National Hockey League and...games, and NASCAR will rev up its super bowl, the Daytona 500. "These corporations are...Systems Corp. decided to forgo a Super Bowl ad in favor of a longer Olympics...
- Totally Unique - The Intertops.com Super Bowl Special Bet Offers.
- Press release article from: PR Newswire January 24, 2003 700+ words
...Ring. NO -2000 YES +1000 Super Bowl XXXVII: Raiders Special American...to win in 2003: Raiders - Super Bowl XXXVII Earnhardt Jr. - Daytona 500 Lakers - NBA Championship...Woods - US Masters YES +25000 Super Bowl XXXVII: TV Ratings AC Nielsen...
- Hitting the high spots: Super Bowl? Olympics? Advertisers face choices.(The...
- Newspaper article from: Knight Ridder/Tribune News Service Alm, Richard January 31, 2002 700+ words
...In addition to the Olympics and Super Bowl, the National Hockey League and...games, and NASCAR will rev up its super bowl, the Daytona 500. "These corporations are...Systems Corp. decided to forgo a Super Bowl ad in favor of a longer Olympics...
- Hitting the high spots: Super Bowl? Olympics? Advertisers face choices.
- Newspaper article from: The Dallas Morning News (via Knight-Ridder/Tribune News Service) January 31, 2002 700+ words
...In addition to the Olympics and Super Bowl, the National Hockey League and...games, and NASCAR will rev up its super bowl, the Daytona 500. "These corporations are...Systems Corp. decided to forgo a Super Bowl ad in favor of a longer Olympics...
Source: HighBeam Research, Pitchmen on the High Banks.(Column)