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Media News: Nestle sponsors GMTV's weather.(Nestle Cereals)(Brief article)

Marketing

| March 29, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Nestle Cereals is replacing Topps Tiles as the sponsor of GMTV's weather bulletins.

Idents promoting the umbrella brand will target mothers watching TV in the morning. They will use the strapline 'Nestle. Whole grain guaranteed'.

The sponsorship begins on 3 April and it is estimated that the …

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