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BMW Mini is reviewing its digital advertising business as it prepares to increase its online marketing budget.
Mini's online advertising is currently handled by WCRS online agency Meme and M&C Saatchi's LIDA, which picked up the business as part of its appointment to handle the marque's direct marketing.
The review is being handled by the AAR, which has started to line up agencies to pitch for the business.
LIDA is behind Mini's corporate and consumer websites, while Meme creates online advertising to support above-the-line work created by WCRS.
Last July, Mini kicked off a humorous online campaign created by Meme, which warned about …