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VisitBritain hires ex-Unilever boss.(Brief article)

Marketing

| March 29, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

VisitBritain has drafted in a former Unilever global brand director to head its worldwide promotional activity.

Torvald de Coverly Veale has been appointed director of VisitBritain International and will oversee the tourism body's pounds 35.5m international marketing spend.

He has been tasked with building inbound tourism …

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