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Campo Viejo, the Pernod Ricard-owned Spanish wine brand, has named Hooper Galton as its first UK ad agency.
The appointment follows a three-way pitch against Beattie McGuinness Bungay and Smarter Communications, whose Spanish sister agency, Arista Doce, holds the pan-European advertising account for the brand.
Pernod Ricard has briefed Hooper Galton to raise the wine's profile in the UK. Spanish wines account for 10% of the UK market.
Campo Viejo has three wines in its range: Crianza, Reserva and Gran Reserva.
The former Allied Domecq brand expanded into the Cava market last year (Marketing, 25 May) with a sparkling version of its Campo …