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Why Privacy Won't Matter; Google, Yahoo and Microsoft desperately want to know every last thing about what you do, say and buy. Here's how they'll do it--and why we'll let them.

Newsweek International

| April 03, 2006 | Freedman, David H. | COPYRIGHT 2006 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David H. Freedman

A friend takes your picture with her cell phone, and puts the phone back in her purse. But the gadget isn't dormant. It gets to work figuring out who you are, and sends that information, along with your precise location, to an organization that adds the data to a file it keeps on where you go and who you hang out with, as well as other things. The organization then charges money to help others who want to reach you, and even notifies certain people nearby of your presence.

Who is this shadowy organization? It's Google--as well as Yahoo, Microsoft and AOL, among others. None of these companies are tracking you using cell-phone ...

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