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Sears going back to the furniture; Along with pricey bedding line, is it a 'message to Martha'?(Sears Holdings Corp)

Crain's Chicago Business

| March 20, 2006 | Jones, Sandra | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: SANDRA JONES

Sears Holdings Corp. is dipping its toe back into the furniture business, a brutally competitive market where the retailer has failed before.

A line of bedroom, dining room and living room furniture will arrive in Sears stores next month, a spokeswoman says. The move dovetails with the launch of a private-label luxury bed and bath line Sears calls Everyday Luxe that debuted in about 500 of Sears' largest stores and online earlier this month. The trendy 500-thread-count sheets sell for up to $130 and cotton sateen comforters for up to $250. That's 50% to 60% above typical Sears bedding prices, raising questions as to whether middle-class…

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