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FIGHTSTAR GRAND UNIFICATION (SANDWICH LEG/ISLAND)
Fightstar are following a strategy of relentless gigging in support of their debut album, Grand Unification, which is released on March 13 on their own label Sandwich Leg through Universal.
Former Busted frontman Charlie Simpson's radically different group will mark the album's launch with a one-off acoustic show at Brighton's Hanbury Ballroom tonight (Monday), after which they begin a UK tour at Southampton University, on March 11. Then, in April, the band will tour Japan with Funeral For A Friend.
Fightstar's latest live activity comes after a first year in which they played five support-tour slots and reflects what manager Craig Jennings says was a conscious decision to build the band's fanbase before the album's release, ignoring the "froth" that came with Simpson's pop-band background. "We're building them as a strong, modern rock act," he says. "When people hear the songs they will realise that the band are up there with the best new British rock bands."
Street marketing firm xtaster has organised club nights to coincide with the tour, with 26 venues set to host album playbacks and giveaways, while online marketing and promotional company Hyperlauneh was behind a web campaign, targeting websites such as kerrang.com and gigwise.com. The company ...