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Dance label Global Underground is to make a renewed push in the US market after signing a deal with Universal-owned Fontana Distribution.
Fontana was formed in March last year and uses the assets of Universal Music & Video Distribution to service around 60 labels in the US, but the Global Underground signing represents its biggest deal to date. According to Global Underground director Andy Horsfield, his was the first British club brand to export to America and the push for the label in the US will begin next month.
Fontana is run by British general manager Steve Pritchitt, former senior VP and general manager for US distribution company Navarre Entertainment Media, where he worked with One Little Indian. Navarre had close links with Studio Distribution, which previously distributed Global Underground in the US.
Pritchitt says demand for dance music in the US is increasing, as is interest in all genres of UK music, and he is on the lookout for other UK labels to sign up. "Electronica is enjoying a resurgence and pretty much ...