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Linking hot couture with cool cars.
(From New Straits Times (Malaysia))
LEADING Up to the Malaysian Grand Prix race, Intel continued to rev up the noise on its sponsorship of the BMW Sauber F1 Team. Two hundred specially invited guests were treated to witnessing how technology and hot couture complement cool F1 racing cars.
The Intel Duo Couture Show guest-starred Robert Kubica, the test driver of the BMW Sauber F1 Team, and featured Khoon Hooi, Malaysia's top fashion designer.
"Both our sponsorship of the BMW Sauber F1 Team and the Intel Duo Couture Show personifies Intel's evolving brand strategy. It demonstrates how Intel continues to build a brand on a platform that evokes strong …
