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Tech star wars (HL).
(From New Straits Times (Malaysia))
Byline: Aimie Pardas
IF you see Akademi Fantasia 3 winner Asmawi Ani, better known as Mawi, using a Canon digital video camera, would you use one too? If you're a huge fan of Mawi, you just might.
It's a competitive world out there and, sometimes, a little help from popular celebrities can go a long way to promote a product.
In the US, Oprah Winfrey's car giveaway at the beginning of the 19th season of the Oprah Winfrey Show garnered worldwide publicity not only for Oprah Winfrey but also for Pontiac.
A 2004 Associate Press story in the Cincinnati Post and Cincinnati Enquirer reported Pontiac executives saying that visits to its Web site were eight times higher than normal and calls enquiring about the car also increased.
On the other hand, the BBC reported earlier this year that author William Blum wasn't complaining when a …
