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OVERHEARD.(L'Oreal contracts)(Anti-Oxidant Water Boosters)(Brief article)

Vogue

| March 01, 2006 | COPYRIGHT 2006 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Scarlett Johansson started a small revolution, sending tongues wagging, men drooling, and women running for their dermatologists when she innocently burst into the cultural consciousness-those lips!-in Sofia Coppola's Lost in Translation. So, really, it was just a matter of time before the milky-skinned ingenue with the pinup curves inked a cosmetics contract. Enter HIP (short for High Intensity Pigments), the new color-saturated-makeup collection from L'Oreal. Also entering the fold: Penelope Cruz has signed on (you'll see her singing the praises of Natural Match home hair color), and hair wizard Garren is hard at work designing a line of products for the

megabrand, set to hit stores later this

year. . . . Every skin-care company claims to have a revolution on its hands, but Fredric Brandt, ...

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