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Byline: Joanna Chen
Fight for the Last Voter
Everyone of the Knesset's 120 seats will be crucial in Israel's March 28 elections. No single party seems likely to come even close to winning a majority. Meanwhile, the battle for voters plays out every evening on Israeli television, as illustrated by these four sample campaign spots>
KADMA PARTY
Strategy: Never ease up. Attack ads are targeting Likud chief Benjamin Netanyahu for his snake oil public image.
Standing: If trends persist, acting P.M. Ehud Olmert and his front--running centrists will crush the party they abandoned less than four months ago. Their big fear is overconfidence.
LABOR PARTY