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Apple design flair shows in new accessories. (Personal LaserWriter 300, Portable StyleWriter) (The Latest Word ) (Product Announcement)

The Seybold Report on Desktop Publishing

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Apple may be facing decreasing margins because of pressure from pcs, but one way that it maintains higher prices is through exceptional product design. A series of products introduced in June illustrate Apple's attention to detail in the look and feel of its products, both inside and out. High-quality product design is increasingly cited as a key asset in the engineering- and manufacturing-dominated businesses of computers and consumer electronics, and Apple's strength in this area could help the company maintain its differentiation in the age of commodity computers.

Help for those on the go. Mobile computing is a fact of life for many business professionals. But along …

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