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WPP needs Steve Harrison to spread some of his agency's creative magic around the DM network, Claire Billings writes.
It is now five years since WPP revamped its then newly acquired global direct marketing network Impiric. In the process, it reinstated the network's original name, Wunderman, and parachuted in the Frenchman Daniel Morel to run it.
Just months before the relaunch, the London-based hotshop HPT Response staged a reverse takeover of the London office of Impiric, and, after a brief spell as HPT Impiric, became Harrison Troughton Wunderman.
Since then, HTW has been among the top performers in its field, becoming Campaign's Direct Agency of …