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Bakeries battle for market share: Rising popularity of coffee-flavoured buns.
Byline: Pitsinee Jitpleecheep
Mar. 6--As the fad for coffee and green tea fades, coffee-flavoured buns from Singapore and Malaysia are gaining in popularity.
Seven brands from Thailand's neighbours have been launched in the last three months: Crystal Jade, My Bread, Bread Talk, Roti Boy, Mr Bun and Papa Roti. Roti Boy has become a local phenomenon.
Also jumping on the bandwagon is Coffee Dome, with hot-selling pastries from its first outlet on the ground floor of the Carrefour hypermarket's Rama IV branch.
Fast Freight and Forward Co was set up to run Coffee Dome outlets in Thailand with registered capital of two million baht.
...
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