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Heeeere's Johnnie.

The Register Guard (Eugene, OR)

| March 03, 2006 | This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Joe Mosley

Mar. 3--John and Raquel Ramirez credit their young son for the catchy name they came up with for their fledgling taqueria business back in 1992.

Damien, now 14, was an infant swaddled in a blanket when his parents first took him to work with them at the food cart they were operating. Customers began drawing comparisons between the tightly wrapped baby boy and the burritos they were ordering, and the chain of seven Burrito Boy restaurants in Eugene and Springfield was born.

So it was only natural when the Ramirezes had some initial trouble naming their new venture -- a deli combined with a coffee and pastry shop -- that they turned …

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Source: HighBeam Research, Heeeere's Johnnie.

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