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BGH to woo more foreigners this year.
Byline: Charoen Kittikanya
Mar. 3--Bangkok Dusit Medical Services Plc (BGH) plans to ramp up its marketing activities this year to tap more foreign patients.The operator of the Samitivej, BNH and Bangkok hospitals wants to increase the proportion of its foreign patients to at least 30 percent of total patients from 20 percent last year.
The marketing will focus not only on hospitals located in resorts -- such as Bangkok Hospital Pattaya, Bangkok Hospital Phuket, Bangkok Hospital Hat Yai, and Bangkok Hospital Samui -- but also on the Bangkok Hospital Medical Complex at Soi Soonvijai, said Dr Chatree Duangnet, the group's chief operating officer.
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