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Mar. 3--The American luxury furniture brand Ethan Allen has opened its first showroom in Southeast Asia in Bangkok with a target to generate 60 million baht in sales in its first year and 15 percent annual growth.
Ethan Allen, launched in the United States in 1932, has more than 300 stores worldwide with Asian outlets in China, Japan, South Korea and Taiwan.
Marc Dasilva, general manager of JS Home Interiors Plc, a subsidiary of the Jaspal Group, said the company wanted to bring its products to Thailand a decade ago but the country faced an economic crisis at that time.
He said the Thai economy now had recovered to the point where demand would ...