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We noticed something intriguing when using Yahoo People Search. For every name we typed in, whether Yahoo found that person or not, the screen told us that Intelius.com, a paid search site, could provide a phone number and address. (Cost: about $8.) After a dozen or so such messages, we got suspicious. How had Intelius unearthed data for people whom Yahoo couldn't find?
We typed in "Rumplestiltskin, Dubuque, Iowa." Yahoo apologized for failing to locate the fairy-tale gnome; Intelius popped up to say "Rumplestiltskin Current Phone Number & ...