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CREATIVE - Robert Campbell, partner, United London
HP Sauce (3). We open on a guy having breakfast with his girlfriend. 'I'm sorry, Susan, I just can't do this any more,' he says, as he sneers at a fancy French croissant.
To the tune of Elgar's Pomp and Circumstance, he leaves his girlfriend and his petit dejeuner and buggers off to the transport cafe. There, he tucks into a full, greasy English breakfast, accompanied by HP Sauce and the line: 'HP. Proper British.' I have no issue with the positioning, which I think is very valid for HP. I find the execution a little cliched.
118 118 (1). The David Bedford-style 118 118 boys star in a ...