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The Work: New Campaigns - UK.
ONE TO LOOK OUT FOR - AA - You've Got a Friend Project: You've Got a Friend Client: Kerry Cooper, sales and marketing director, AA Brief: Drive consideration by getting people to understand that the AA is the best breakdown organisation Creative agency: Delaney Lund Knox Warren & Partners Writer: Malcolm Green Art director: Gary Betts Planner: Paul Hutchison Media agency: PHD Production company: Wanted Director: Tony Kaye Editor: Pete Goddard, Poppy Films Post-production: The Mill Audio post-production: Grand Central Exposure: National TV, cinema
Tony Kaye has directed Delaney Lund Knox Warren & Partners' new TV ad for the AA.
Kaye, whose film ...
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