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Diary: Will Honda perform Civic duty to help Simon Day?(Brief Article)
'Eco bore sells out.' So reads a Wieden & Kennedy blog about Simon Day, the actor who starred in its lauded 'impossible dream' television ad.
According to a letter from the moustachioed thespian, he is getting stopped in the street by strangers telling him he is in the coolest ad they have ever seen.
However, Day goes on to explain that before his hardline credentials fell by the wayside, he used to be a greenie. He refers to his past as an 'anti-car bore' and says he was a 'radical cyclist' in his youth.
He once even wrote an anti-car play, and not a lot of people can say they have done that. Or seen it, for that matter.
However, the pressures of having a family have clearly battled his principles and won, because Day now drives a rusty old banger, which recently broke down.
He called the RAC and a patrolman arrived. 'Aren't you in that Honda ad?' he asked Day, who claimed ...
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