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Name: Tim Irwin Job: Joint managing director, BJK&E Professional mission: To be is to do Personal mantra: Do be do be do
6.50am Up, shower, out.
7.30am 38 bus, one of the bendy variety. Am now a convert to this format. Comfortable and warm and without the obligatory all-singing, all-dancing conductor. Call me bah humbug if you like, but The Guardian is a far better read when not accompanied by Transport for London's resident variety performer.
8.00am At desk. Best time of the day. Write my day list - things I must do today, things I'd like to do today. Look at my other list - things that need doing over the coming weeks. Important things, lists.
8.15am Go through e-mails, reply to invites, delete spam, scan key websites - ft.com, bbc.co.uk, tottenhamhotspur.com, holymoly.co.uk.
9.00am Catch up with joint MD James Jennings. Discuss difficult client issue, new Group M structure, graduate recruitment, IPA Effectiveness Awards and Charlie Hodgson vs Jonny Wilkinson.
9.30am Meeting with Oakley. Fab client, wants to do great work. Present comms planning ...