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The World: Dallas - Six Flags hands dollars 75m media buying to MindShare.(Brief Article)

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| March 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The theme-park owner Six Flags has appointed MindShare to handle its dollars 75 million media buying business.

The incumbent agency, Doner, is still in contention to pick up the company's creative account, which is also under review at present.

Mike Antinoro, Six Flags' executive vice-president of entertainment and marketing, said: 'We're continually broadening ...

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