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The World: Tokyo - TBWA and Hakuhodo launch agency joint venture.(TBWA Worldwide)(TBWA\Hakuhodo)(Brief Article)

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| March 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

TBWA\Worldwide and Hakuhodo have agreed to form a joint-venture company in Japan.

Opening in July, the agency, which will be called TBWA\Hakuhodo, will be 40 per cent owned by TBWA, with Hakuhodo owning the rest.

The business will be a separate entity from G1 Worldwide, the company set up by both agencies in 2000 to run the global Nissan business.

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