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Media: Things we like.(Channel Four Television Company Ltd.'s reality program analysis)(Metro newspaper launches new website)(Tesco PLC's marketing strategies)

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| March 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

METRO.CO.UK

Metro's new website offers something different from those of most newspapers.

It's not exactly a newspaper online, but it still provides something sufficiently diverting for an online audience. We particularly like its method of breaking the day into four parts and updating content to make it relevant for what you might be doing at that time. So we get puzzles and quizzes at lunchtime and a guide to evening entertainment later on in the day. The online version of Metro also manages to offer something extra to advertisers beyond the print editions, and content is relevant to the urban target audience.

CHANNEL 4'S SHIPWRECKED

A bit of light relief watching a group of university drop-outs bum around on an island, squabbling about stolen treats and how many times they should wash their hair, is just what the doctor ordered on a Sunday morning. The contestants' ridiculous monologues to camera, describing their erratic mental states, are hilarious. The group of half-naked men with a penchant for wood-chopping is hardly to be sniffed at. Highbrow, stimulating TV this ain't, but you can't beat a bit of reality TV in the sun on a dismal, depressing weekend in London.

TESCO BARGAINS

As pay-day came around again, we hit the local Tesco to stock up on cheap DVDs and books. Batman Begins for pounds 5.96 has to be one of the best deals around. Of course, all this is a false economy, because we end up spending money we wouldn't otherwise spend because it's so dirt ...

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