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Media: Lifeline - Glamour.(sales hit by competition from Grazia)(Brief Article)
The women's title is suffering at the hands of Grazia as it approaches its fifth birthday.
2001: Conde Nast brings Glamour to the UK in a handbag-sized A5 format. Its editor is Jo Elvin (pictured), formerly of New Woman and Sugar. It promises to chart a course between Marie Claire's 'deadly earnestness' and the borderline sleaze of Cosmopolitan.
2002: The January-June Audit Bureau of Circulations figures show that, with a sale of 520,193, Glamour has, within just a few months, toppled Cosmopolitan from the top slot in the women's glossy market - for the first time in three decades. Cosmo's editor, Lorraine Candy, says that Glamour's success is down to its cheapness - its coverprice is pounds 1 less than Cosmo's.
2004: Cosmo having attempted to hit back with a 'travel-sized' version of the title, aimed at regular travellers and commuters, Glamour continues to go from strength to strength, hitting a new peak of 620,391 in the July-December 2004 ABC figures. It also launches its Women of the Year Awards.
2005: Conde Nast ...
- A [pounds sterling]16 million gamble on some weekly gloss; Editor Jane Bruton...
- Newspaper article from: The Evening Standard (London, England) December 8, 2004 700+ words
...the Italian women's giant Grazia. With a [pounds sterling...published weekly and Italian Grazia sells 245,000 copies - the...competitive since the launch of Conde Nast's Glamour four years ago...with the latest celeb news, Grazia could end up pleasing neither...
- Marc De Grazia Selections Announces Formation of US-Based Company.
- News wire article from: PRWeb May 20, 2009 700+ words
May 20, 2009 (PRWeb.com via COMTEX) -- Marc de Grazia Selections co-owner Sebastian "Iano" de Grazia has announced the formation of De Grazia Imports to expedite direct imports and unify its current regional import...
- Grazia Launches Style Hunter Awards.
- Press release article from: M2 Presswire July 27, 2009 700+ words
M2 PRESSWIRE-27 July 2009-Grazia: Grazia Launches Style Hunter Awards(C)1994-2009 M2 COMMUNICATIONS RDATE:27072009 Grazia is hitting the road to find Britain's most stylish cities...
- Profile: Suzanne Sykes.(Grazia)(Interview)
- Magazine article from: Design Week Booth, Hannah November 9, 2006 700+ words
...graphic design after winning awards for Grazia. She tells Hannah Booth how she has combined...already iconic and bestselling weekly, Grazia - who recently added two awards to her...stuff, but, because the design [of Grazia] is catching people's eyes, I'm...
- De Grazia, Victoria: Irresistible Empire: America's Advance through Twentieth...
- Magazine article from: History: Review of New Books Stanley, Adam C. September 22, 2005 700+ words
de Grazia, Victoria Irresistible Empire: America...scholar of consumer culture, Victoria de Grazia provides an exceptionally deft examination...transmitted to Europe as part of what de Grazia coins a "Market Empire." De Grazia aptly...
- A new niche for yummy mummies? Grazia's editor-in-chief Fiona McIntosh has hit...
- Newspaper article from: The Evening Standard (London, England) November 2, 2005 700+ words
...nine months after launch, how far has Grazia achieved its goal of " transforming...advertisers, but wouldn't it place Grazia in direct competition with rivals stretching...start in enticing high-end advertisers, Grazia, its editor-in-chief declares, is...
- Grazia Neri, a Premier Italian Photo Agency, Selects Digital Railroad Online...
- Press release article from: Business Wire October 12, 2005 700+ words
...Imaging Workflow Solution will Enable Grazia Neri to Streamline Costs and Maximize...photography industry, today announced that Grazia Neri, an Italian-based photo agency...sellers and buyers of their photography. Grazia Neri founded the agency which bears her...
- MAGAZINES: Grazia to push 'George at Asda' man's new venture.(Brief article)
- Magazine article from: Marketing Week Baker, Rosie September 24, 2009 700+ words
...street outlet, Give. By Rosie Baker Grazia, the women's fashion weekly, is...The partnership with Bauer Media's Grazia begins on 2 October. Give's clothing collections will be previewed by Grazia's fashion team and given editorial...
