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CCI gives relaunch to ZenithOptimedia.(Cotton Council International)(Brief Article)
ZenithOptimedia has won an international brief from the US body Cotton Council International to relaunch its Cotton USA brand.
CCI, which promotes cotton products, has appointed the agency to handle media planning and buying for a dollars 3 million campaign in its key markets of the UK, Italy and Germany.
A press and online campaign, created by CCI's design agency, Kugel, will run for three months from later in March. It will be the first European activity from CCI for five years.
ZenithOptimedia, which won the account after a three-way pitch, will target a 20- to 40-year-old female audience.
William ...
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