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Tequila\London has been hired by the London Business School to handle its claimed pounds 1 million integrated account.
Tequila beat Publicis Dialog and Saatchi & Saatchi X to the account, which will cover the promotion of the school's bespoke and set courses and training programmes.
Tequila has been briefed to build relationships with prospective customers using press, online, direct mail, events and brochures.
The pitch was a result of a review of the way the London Business School promotes itself and the ensuing decision to market its commercial courses separately from its undergraduate courses.
The business was previously handled by First …