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John Lewis calls pitch for pounds 13m creative business.(John Lewis Partnership PLC)(Brief Article)
Burkitt DDB is asked to repitch after handling the account for the past decade.
The high-street retailer John Lewis is reviewing its pounds 13 million above-the-line advertising account.
Burkitt DDB currently handles the business and has been asked to repitch.
The review will be handled by the AAR and run by John Lewis' marketing director, Andrew Woodward. The retailer is yet to release details of which other agencies have been asked to pitch.
Burkitt DDB has worked with the retailer for the past ten years, handling John Lewis Stores, Peter Jones and the company's credit card. It created the company's first brand campaign.
In 2003, it also created the company's first TV ad. The work compared images from nature with products sold in the store.
The announcement follows the news last month (Campaign, 17 February) that the store group is also talking to agencies about expanding its financial services portfolio beyond its credit card.
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John Lewis is reviewing its #13m advertising account, handled by Burkitt DDB. The review, managed by the AAR, will be overseen by John Lewis marketing director Andrew Woodward. Copyright: Centaur Communications Ltd. and licensors