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Abbey hands pounds 8m digital task to Carat.(Abbey National, Carat Espace)(Brief Article)
Abbey National has moved its pounds 8 million digital account from MindShare to Carat.
Carat already handles Abbey's pounds 26 million media planning and buying account for traditional media, which was shifted from MindShare in November.
The digital brief, which includes the Cahoot brand, covers all digital media and search activity. It was previously held by MindShare's digital division, mOne.
Last year, Carat picked up Abbey's pounds 26 million media business after a four-way shoot-out against MindShare, OMD and Universal McCann.
The appointment marked a U-turn for the bank, which used Carat for more than a decade before it appointed MindShare in 2003. The decision to call a review was precipitated by ...
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