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Richard Davies sets up independent digital ad agency.(Brief Article)
Richard Davies, the founder of the WPP-owned Good Technology, has set up an independent digital agency, Vexed Digital.
Founding clients include Hand Picked Hotels and the clothing chain New Look.
The agency is also working on projects for Hyper Happen, Fallon's digital arm. These include the insurance business More Th>n, which pulled its digital account out of glue London in January.
Davies is also developing a content division and is planning the launch of a football channel for 2.5G and 3G mobile phone handsets called ontheterraces.com. The service will initially feature football players delivering terrace chants on video and will be distributed via the 3 and O2 ...
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