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Steve Gatfield takes helm of Lowe from Tony Wright.(Lowe Worldwide )(Brief Article)
IPG executive vice-president assumes control in bid to revive the ailing network.
Steve Gatfield, Interpublic Group's executive vice-president of network operations, has been handed Tony Wright's job as the chief executive of Lowe Worldwide in a bid to reverse the fortunes of the ailing network.
Wright now moves into the position of Lowe chairman. In his new role, he will report to Gatfield. Wright previously reported to the IPG chief executive, Michael Roth.
Gatfield, who has close ties with Roth, was parachuted into the network to support Wright last month (Campaign, 10 February).
Roth said: 'We've been consistent and clear in stating that we must have a premier creative resource in our portfolio - a space in which Lowe does and should continue to excel.
'Steve brings a unique set of skills to his new post. He is a strategist and innovator who understands where marketing communications is headed and he has proven that he can manage creative agencies and global networks.'
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