AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Premier seeks agency for pounds 8m Quorn.(Premier Foods)(Brief Article)
Premier Foods is looking for a new roster agency and has called a pitch for its recently acquired Quorn brand.
The commercial director of Premier Foods, Howard Beverage, has invited Mother, FCB, Publicis and Miles Calcraft Briginshaw Duffy to pitch for the pounds 8 million task.
The review, which is being handled by Agency Insight, is a blow to the incumbent, Farm, which will not be repitching. Farm was appointed in January last year. It took over from JWT, which had held the account since 2003.
Premier Foods' existing roster includes Clemmow Hornby Inge, Delaney Lund Knox Warren & Partners and Ogilvy & Mather.
Last September, Premier Foods announced a substantial marketing investment in its Quorn brand, following its pounds 172 million acquisition of the meat-substitute range from Marlow Foods in June.
Premier is hoping to exploit growing consumer interest in healthier foods and promote Quorn to a wider audience.
It is understood that marketing activity ...
- Premier hands DLKW Branston business.(Delaney Lund Knox Warren &...
- Magazine article from: Campaign November 19, 2004 700+ words
Premier Foods has appointed Delaney Lund Knox Warren & Partners to handle...strengthening our relationship with Premier Foods. It is a further opportunity...some great British brands.' Premier Foods now claims it will be increasing...
- Delaney Lund lands 3m [pounds sterling] brief to relaunch...
- Magazine article from: Marketing Week June 10, 2004 700+ words
Ambrosia, the Premier Foods-owned dessert brand, has appointed Delaney Lund Knox Warren (DLKW) to handle its 3m [pounds sterling...an initiative to relaunch the Ambrosia brand. Premier Foods bought the brand from Unilever Bestfoods last...
- CHI scoops Branston brief from DLKW.(Clemmow Hornby Inge)(Delaney Lund Knox...
- Magazine article from: Campaign February 3, 2006 700+ words
Premier Foods has moved its pounds 6...product range out of Delaney Lund Knox Warren & Partners...CHI already works on Premier Foods' Loyd Grossman range...old Typhoo brand, which Premier Foods sold to the Indian group...
- Career Guide: Delaney Lund Knox Warren.(Company Profile)
- Magazine article from: Campaign October 7, 2005 700+ words
...The London-based agency Delaney Lund Knox Warren & Partners was founded...King, eBay, the AA, WHSmith and Premier Foods. Company culture and style We...creativity and intelligence. DELANEY LUND KNOX WARREN & PARTNERS 25 Wellington...
- Ambrosia enters single-serve dessert category.(Ambrosia)(Delaney Lund Knox...
- Magazine article from: Marketing September 8, 2004 700+ words
Premier Foods brand Ambrosia is to take...Muse Tate & Furst, Premier Foods' holding company, acquired...appointed agency Delaney Lund Knox Warren. Ambrosia has...s programme SM:tv. Premier Foods is also launching Ambrosia...
- Analysis: DLKW and the perils of public ownership.(Delaney Lund Knox Warren &...
- Magazine article from: Marketing Week March 16, 2006 700+ words
...5% of the workforce - at Delaney Lund Knox Warren & Partners (DLKW), and...promotional work. Coupled with the loss of Premier Foods' Branston range, the result was a...Kuropatwa says: "If Burger King and Premier Foods had happened six months earlier it would...
- Movers: Appointment at Delaney Lund Knox Warren & Partners.(Brief Article)
- Magazine article from: Campaign July 15, 2005 700+ words
Delaney Lund Knox Warren & Partners has poached Jamie Elliott, Euro RSCG London's board account director on Argos and Vision Express, to take an equivalent role at the agency. At DLKW, Elliot will work across the agency's WH Smith and Premier Foods accounts.
- DLKW axes staff to prop up Creston share price.(Delaney Lund Knox Warren and...
- Magazine article from: Marketing Week March 9, 2006 700+ words
Delaney Lund Knox Warren & Partners has made 5% of its staff redundant, almost...the lay-offs the loss of the #11m Burger King business, and of Premier Foods' Branston range to Clemmow Hornby Inge last month because of a client...
- IN BRIEF: Premier Foods shortlist.(Brief article)
- Magazine article from: Marketing Week October 11, 2007 700+ words
...Miles Calcraft Briginshaw Duffy and WCRS have been shortlisted to pitch for the #26m Premier Foods advertising business. Incumbents Delaney Lund Knox Warren, CHI & Partners and Publicis have not been shortlisted for the business...
- Start-up EGS lands #6m Premier Foods.(Edwards Groom Saunders)(advertising...
- Magazine article from: Marketing Week June 8, 2006 700+ words
...buying. Last year, Premier Foods appointed independent...agency of record for Premier Foods, and I am employing...on the business." Premier Foods' advertising roster...Hornby Inge, Delaney Lund Knox Warren & Partners...