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Seat appoints Leith for fleet campaign.(Seat UK, Leith Agency)(Brief Article)
Seat has appointed The Leith Agency in Edinburgh to develop an integrated campaign to support its launch into fleet management.
Targeting fleet managers across the country, the campaign will involve direct mail, trade press advertising, on-line and special events.
Andy Webb, the head of fleet business sales, said: 'The market represents a huge area of opportunity for us. Across the range, we now have a wide selection of models offering drivers a more sporty and enjoyable drive than people have come to expect from their company car.'
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