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McDonald's offers diet info on the net.(website launched)(Brief Article)

Campaign

| March 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

McDonald's has turned to the internet in its bid to combat accusations that it is contributing to the global obesity epidemic.

A new website, www.mcdonaldsmenu.info, is designed to help customers make a more informed choice about what they eat at the fast food chain.

Developed by the independent digital agency Ralph (formerly DS.Emotion), the website will launch in English, Italian and French, with a pan-European multi-lingual version due for roll-out across the continent later this year.

An online calculator allows consumers to work out their personal guideline daily ...

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