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McDonald's has turned to the internet in its bid to combat accusations that it is contributing to the global obesity epidemic.
A new website, www.mcdonaldsmenu.info, is designed to help customers make a more informed choice about what they eat at the fast food chain.
Developed by the independent digital agency Ralph (formerly DS.Emotion), the website will launch in English, Italian and French, with a pan-European multi-lingual version due for roll-out across the continent later this year.
An online calculator allows consumers to work out their personal guideline daily ...