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Hyundai plans London agency.(Brief Article)
VCCP's hold on pounds 12 million account in question as Innocean looks for senior executive in the UK.
A question-mark hangs over VCCP's future tenure of the pounds 12 million Hyundai account with the news that the Korean car-maker's in-house agency is to launch in London.
Headhunters are understood to be searching for a senior UK agency executive with experience of working in Asia to head the operation, called Innocean, in Britain.
A spokeswoman for Hyundai UK said it was likely Innocean would open in London but would mostly handle global and pan-European work. 'There is nothing to suggest we will not continue working with VCCP,' she added.
However, since its launch in Delhi last year, Innocean has taken over the Hyundai account in the Indian market.
At the time of the opening of its Delhi office in December, executives predicted that Innocean would be among the top 20 global networks by the end of 2010.
Jae-Beom Park, Innocean's worldwide chief executive, said at the time: 'We see ourselves as the master agency for the Hyundai brand ...
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