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British Gas recruits Wheel for web work.(Brief Article)
British Gas has chosen Wheel as its sole digital agency, following a protracted pitch process involving 12 agencies.
Wheel triumphed in a second-round shoot-out against Agency.com, Framfab and DNA. The agency will now focus on overhauling the energy provider's website, www.house.co.uk, to enable British Gas customers to conduct transactions more easily online.
The pitch process was handled by Kanat Emiroglu, the director of strategy and online at British Gas. He said: 'We needed to shake ...
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