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The Marketing Store wins Dyson DM account.(direct marketing)(Brief Article)
Dyson has appointed The Marketing Store to handle its UK direct marketing account.
The Marketing Store triumphed in a final shoot-out against Tullo Marshall Warren to secure the business. The incumbent, Stephens Francis Whitson, was eliminated earlier in the process.
Dyson previously used SFW on a project basis for its customer relationship marketing, through the agency's relationship with VCCP, which holds Dyson's pounds 4 million advertising account.
The review was overseen by the Dyson group marketing director, Claire Mullin.
TMS has a relationship with Dyson through its US office, which has worked with the company's US advertising agency, Bartle Bogle Hegarty.
Dyson first ...
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