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Production houses threaten to boycott BBH.(Bartle Bogle Hegarty)(Brief Article)

Campaign

| March 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bartle Bogle Hegarty is facing a crisis with news that up to 40 production companies are threatening to boycott the agency's TV briefs.

The dispute centres on BBH's contracts with production companies. The main bone of contention is BBH's decision to pay editors directly, rather than via the production company.

Production houses including RSA Films, Blink, Academy, Stink, Gorgeous, Partizan and MJZ gathered at the Advertising Producers Association on Tuesday to discuss a ban on working with BBH.

Production companies have previously had the right to negotiate contracts and fees on behalf of the editor, on a job-by-job basis.

Steve Davies, the chief executive of the APA, said: ...

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