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RAB mulls increase in commission rate.(Radio Advertising Bureau )(Brief Article)
The radio industry is working on proposals for a new trading system designed to reward agencies for increasing their spend on the medium.
Among the options being considered is a move to a system similar to that which operates in outdoor trading. Agencies are rewarded with higher commissions, typically 15 per cent more than they would get from other media.
The Radio Advertising Bureau is co-ordinating a consultancy project for the major media owners. Radio companies are thought to have recognised the complexity and level of work involved for ...
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