Branding news: Design choice - Electrolux Trilobite.(robotic vacuum cleaner)(Product/Service Evaluation)

Although this robotic vacuum cleaner may seem like a real boy's toy, it is an ideal solution for anyone who shares my aversion to steering a vacuum cleaner around the house, avoiding all the usual domestic obstacles of pets and furniture.

Program it to do the housework while you're at the gym and the house-proud little Trilobite will be whisking around your living room vacuuming like mad until even your mum would be satisfied.

There is no arguing that this beautifully designed object has totally outclassed the Dyson - this really is the stuff of the future. It features active infrared stair sensors and navigation …