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Wake up and smell the coffee.

Bangkok Post (Bangkok, Thailand)

| March 01, 2006 | COPYRIGHT 2006 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Pitsinee Jitpleecheep

Mar. 1--Starbucks will encourage customers to brew their own coffee at home by presenting its premium-grade coffee beans in new 'Geography is a Flavour' packaging.

The strategy would help expand sales through alternative channels, according to Andrew Nathan, managing director of Starbucks Coffee (Thailand) Co.

The new packaging was designed by US-based Starbucks Corporation to make products easier to be reached and understood by its customers. For example, each coffee region would be represented by a different colour on the packet, representing Latin America, Africa, or Asia Pacific.

The new Starbucks ...

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