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Pundits from the information industry as well as the broader media have spent hundreds of hours discussing the emerging information-based world and its composition of knowledge workers. Despite the emergence of a new, information-based economy and perhaps influenced by free Web resources, premium, fee-based information services have failed to grow at a pace that delights either their executives or other stakeholders.
While many technologies related to e-content delivery have enjoyed enormous growth, premium content vendors face a real challenge in broadening the audience for their products. An extensive range of business development and product strategies to reach ...